As the next part of this brief is underway just to recap heres the last part of the brief, it involved the research on idents, semiotics and typography. This was to help us gain a good understanding on the next part of the brief which was unknown to us but if we had been given it striaght away we might have skipped important learning and research on the topic. Heres the links to the previous briefs blog posts- idents, semiotics and typography.
The primary objective is to create ourselves an ident for a company in our field of work so for myself its games design. But before just jumping straight in and picking the first thing off the top of my head im going to formulate a design process to create about 50 different randomised names to gather all sorts of random rubbish or good names for a gaming company. I did this by creating 2 seperate lists of things, the first list included colours, metals, textures and precious stones. The second list included emotions, animals, geographical weather events, fruits, weapons and fantasy. From this i listed 40 for each to get a good range, hears some examples of what came up of the 50 random number generated results: chrome ocean, melted bullet, cracked fang, rusty tank, black rose and carbon shock for some good examples and then ninja mango, silver coconut, pink rage, diamond wok and soft bazooka which werent my favourites of the list.
From that i particulary liked Rusty Tank, i imagined this as a possible shooter adventure game design styled studio with the ident storyboarded with a tank slowly breaking down with bits falling off to slowly fade into the Rusty tank logo where it would be part of the Text somehow. This was a choice aswell due to it being subtle it didnt sound too violent or too much of a mouthful it just felt like a studio name.
And then Black Rose, i really liked this one it just sounded like a horror scary themed design studio that makes games like outlast so really dark, the ident storyboard idea behind it would be a grayscale sky and field with a red rose that slowly turns black to symbolise its died and then the logo comes in with the rose encorporated into it. This sounded really solid for a name especially for the theme i thought it could be linked to similar to Bad Robot’s ident but obviously Black Rose.
With 2 names in mind and the nomenclature part of the brief tackled i moved onto typography. This would require me to research some typefaces i liked and see if they worked or didnt work with the style of ident i was trying to create, for example for a posh tea and cake dinner cafe you would want an elegant possibly script styled typeface to give that message across that you are elegant. That in mind i navigated to dafont.com which is a website full of many different types of typefaces this proved helpful for a wide range of different looks to the name.
For Rusty Tank the typeface focus i was going for was a military styled type as a tank is obviously a military used vehicle. The first thing that came to mind was the stencil type which they had a section dedicated to different types of army styled types. In this list was 2 i felt fitted the ident quite well which was army rust and gunplay which were both similar but one was bold (gunplay) and the other had a effect added to it themed rusty (army rust). The stencil styled type was great for the message i was trying to create it is similar to the impact type which is seen as bold, aggresive and stand out on the page. With the theme in mind and the choice i made to keep the tank themed with a army styled type i put pen to paper to design some different logos for Rusty Tank. I did a few designs in the stencil theme but i wanted to expand my design and try put a twist on these typefaces. One way i did this was to add a 3d element to the text giving the image that it was pieces of metal making the words welded and manufactured together, another way i tried to experiment with was a steampunk styled letters to symbolise the rusty mechanics of the tank and then a tank next to it with smoke seething out.
For Black Rose i wanted a really elegant styled typeface a bit like letters were formed with quills on scripts as this would match the rose and its beauty despite the semiotic meaning behind the colour black of darkness or death it still keeps its elegance. Taking myself back to the dafont website i looked into first the medieval gothic styled type as i imagined this would be rounded with many flicks and overall beauty behind the type, not all gave this image across types like seagram or cloister black just didnt have the look i was thinking of and didnt really link to the rose. But saying that cardinal and kelmscott was getting there for the elegant look i was looking for so i tried them and they just didnt seem right. Moving away from medieval type i looked for another topic which i found in the list script with calligraphy. These were exaclty what i wanted for black rose it just fit really nicely with the rose. My favourites were Dragon is coming and Signarita Zhai, similar but different types of calligraphy. They looked like they matched the rose and when i encorporate the rose into the logo it seemed to fit seemlessly like it belonged there which gave me room the experiment on the placement of the rose. Once again i tried my own style on the calligraphy inverting the colours using a black ribbon around a central rose to nicely balance out the white and black of the logo giving the central focus to the rose.
I was really pleased with my research into the typefaces for the topic as i found what i was looking for and created the meaning behind the type that i wanted to come across. This allowed me to design multiple different logos and see if i could create and think of something that really worked for the themes behind the idents.
The next step was to create a storyboard for the ident to give the impression to what it would look like in a 3-5second animated promotional video which would convey the thos of my production company.
[Images to come]