PHASEgaming

Jason Pook's Games Design Blog

Semiotics- Mini Brief

4 Comments

As another additional part to out latest creative futures mini brief part 1 and part 2.

The definitions for the keywords we learned in the session of semiotics:

  • Semiology- The study of signs, signals, symbols, gestures and messages.
  • Semiotics- The study of signs and symbols and their use or interpretation.
  • Signifier- a sign’s physical form (such as a sound, printed word, or image) as distinct from its meaning.
  • Signified- the meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed.
  • Denote- be a sign of, indicate. simile.
  • Connote- imply or suggest (an idea or feeling) in addition to the literal or primary meaning. metaphor.
  • Arbitrary- based on random choice or personal whim, rather than any reason or system.
  • Polysemy- the ambiguity of an individual word or phrase that can be used (in different contexts) to express two or more different meanings.

Semiotics give you a range of meanings to just a basic picture, you are basically deconstructing or decoding the works to find out through semiotics what the meanings or purpose of that particular part in an image could be.

Thought behind semiotics and studies into it was defined by a signified and signifier:

#1Picture1

  • Signifier- a sign’s physical form (such as a sound, printed word, or image) as distinct from its meaning.
  • Signified- the meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed.
The connection between the two is in fact what we call arbitrary meaning based on random choice or personal whim, rather than any reason or system.
Further studies into this was interpreted in different ways such as this which is considered to be a more advanced in depth version of signified and signifier:

  • An Icon- ‘where the sign relates to its object in some resemblance with it, i.e. a photograph’. It physically resembles what it stands for.
  • A Symbol- ‘where the sign relates to its object by means of convention alone, e.g.  word, a flag’. Relates to via social convention.
  • An Index- ‘where the sign relates to its object in terms of causation, e.g. sundial, paw print, medical symptom’. It correlates with or points to.
  • So leading from this a sign can be iconic, symbolic and indexical.

 

A example of a semiotic reading :

bond655_2328579a

The use of the colour white to represent peace and prestigious nature. The face being blacked out slightly to represent the idea that anyone can be James Bond super secret agent spy by buying this cologne.  The mixed black with white suggests that the product is releasing the males dark secret side that nobody knows about all suggested through a product. And much more I am sure for a more in depth reading see my blog post on semiotics for Cats.

 

 

 

Author: Jason Pook 3D

Current student at Hull School of Art and Design studying Games Design.

4 thoughts on “Semiotics- Mini Brief

  1. Pingback: Creative Futures Mini Brief- Idents Part 2. | PHASEgaming

  2. Pingback: Identity- Design Part 3 | PHASEgaming

  3. Pingback: Ident- Design Part 4 Storyboard | PHASEgaming

  4. Pingback: Rusty Tank Ident-Final. | PHASEgaming

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s